Creativity and style has been a pivotal aspect in the choices I have made in life that have defined me as a person. At the forefront of all that I do, my creativity and style has dictated where I have lived, learned and loved.
Having resided in Dubai, UAE for the last 5 years and London, UK, for the 8 consecutive years prior to that, I have seized the opportunities that have presented and continue to present themselves internationally throughout Middle East and Europe specifically creative direction and styling in fashion, interiors, e-commerce, editorial and luxury industries
I own a valuable and fine balance between lateral thinking, out-of-the-box creativity and project management. Coupled with boundless energy and relentless tenacity in the pursuit of perfection, I am a confident, innovative creative director and stylist with an eye for unique imagery and a proficient outlook on past and present trends notwithstanding an innate ability to forecast and act imaginatively and originally.
Dubai
In April 2019 I started working at Landmark Group as Head of Styling where I have worked for 3 years across fashion and interior, training and opening the door to exclusive dedicated teams that gained knowledge into the world of styling and art direction from a e-com retail online business perspective.
This experience gave me insight into leading teams in various departments and setting up 3 studios under my tenure, focusing on detailed brand knowledge and customer knowledge, brand alignment and aesthetic. This has helped to shape a 360 degree scope of art direction and styling for the MENA region.
In January 2021 I had the opportunity to lead the styling team for SIVVI a ‘high end’ competitor to Amazon and Noon, where I lead the change of ecommerce imagery and social media content.
In July 2021 I was fortunate to be presented with the opportunity of creative director for THE GIVING MOVEMENT. As part of my experience I identified the heart, soul and customer of the brand as well as lead the brand to success through the creativity of film, photography, ecommerce, marketing content as well as building event spaces, designing exhibitions and spaces, launching stores in the mean region and overseeing creative direction, content and branding collaborations with YOOX Net-A-Porter, THAT concept store, Harvey Nichols KSA, Tessuti, DHL, Sole DXB, Emirates, Mawaheb, gosha and Bayat al Mamzar.
London
In November 2011 I started working at Hungry Tiger Studios as a junior online stylist where I have worked for almost 3.5 years. I gained invaluable experience and knowledge into the world of styling from a e-com and luxury global retail online business perspective. In Jan 2012 I was promoted in the company to stylist, in August 2012 to Senior Stylist, by April 2013 Head of Styling and by September 2014 Junior Art Director.
By October 2015 I moved onto Iheart Studios as Head of Styling and Art direction where I continued to manage teams and over see luxury clientele brands whilst managing Harrods in-house e-commerce and creative content.
In November 2016 I decide to take the plunge to explore freelance styling and art direction full time where I had the opportunity to work with luxury high end brands across ecommerce and editorial such as Matches Fashion, Farfetch, Net-A-Porter, Burberry, Mulberry, Mary Katrantzou, Space NK, Amazon, ASOS, Coty, Beamly, Joseph and Liberty London.
Portugal
In June 2018 I had the opportunity to work for 1 month in Portugal at Farfetch and Browns Fashion as part of the training programme for the inhouse team. The time was dedicated to enhancing the current teams styling and photography skills to match the standard of the London studios.