LINEAR
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THE GIVING MOVEMENT
LINEAR
Creative Direction for The Giving Movement, featuring the new ‘Ribbed’ capsule collection. The styling of the shoot included a fusion between active, evening and incorporating tailoring to elevate ribbed clothing outside of the activewear aesthetic.
The main focus was to feature the dresses with layering pieces such as the tube top and cycle short paired with blazer for alternative looks. The model focus was to show inclusivity of various female forms and sizing to showcase to TGM’s customers the clothing fits on any body shape and to set a leading example on how to wear the new collections together.
