BABY COLLECTION

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THE GIVING MOVEMENT

BABY SS22 LAUNCH

Creative Direction for the launch of the first ever Baby collection for The Giving Movement. The basis of the shoot was to emphasise the lifestyle element of mother and baby at home, in early stages of infancy. The colour pairing and the selection of the garments styling direction was to compliment the surrounding interior and the matching of mother and child to highlight the ‘mini me’ element that the shoot portrays. I wanted to create a more realistic and relatable setting for mothers and families to buy into the ideology of the whole family being able to feel comfortable being our main point on brief of ‘At home with TGM’.