RAMADAN

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THE GIVING MOVEMENT

RAMADAN CAMPAIGN 22

Launching of the new line Crinkle, the ultimate luxury for day or night wear. The collection shows sophistication and modesty of the TGM range, made in lightweight fabric, a textured detail on the surface of the material and loose cuts to create a femine flowing silhouette.

With the launch of the collection and Ramadan approaching, the collection was designed to inspire modesty and embrace serenity in a time to be kind and give thanks to whom we appreciate. For the shoot I sewed this thought through the imagery and videography by playing with the earth tones, whites, metals and rock of the location with the main theme of light being at the forefront of the shoot inspiration.

By using light wells, slatted shadowing and light, curved walls with shadow and light positioning and pillars creating shadow fall in the light along with model placement to feel natural and femine.

Details, full lengths and enhancing angles to emphasis the texture and natural movement of the fabric and shapes.