FIFTY MADE

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THE GIVING MOVEMENT

FIFTY MADE

Creative direction for Fifty Made launch under The Giving Movement. The new brand established in 2022, launches initially with sustainable footwear slides SS22 and sneakers in AW22, with a later drop of a full capsule collection in early 2023.

I wanted to keep the element of sustainablitly, lightweight and versitility to come through the content that we created around the launch, the brand needed to feel like something new and more luxury to lead the way for the full collection drop later down the line.