FOR PALESTINE
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THE GIVING MOVEMENT
FOR PALESTINE
Creative direction for The Giving Movement, led by the Senior Creative Stylist.
The charitable concept showcased a campaign and collection dedicated to donating all proceeds to Palestinian hospitals. The cause raised awareness and raised 74K AED and continues to sell and raise proceeds until relief is no longer required.
The world has now gone quiet about Palestine, this campaign was driven and dedicated to keep the conversation going.
