KIDS CAMPAIGN

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THE GIVING MOVEMENT

SS22 KIDS CAMPAIGN

Creative Direction for TGM, Introducing the new the Spring/Summer 22’ kidswear collection. featuring new prints and pop colour pallet. Incorporating various ages, including a young teen element to introduce a new audience and customer, the shoot was based on a modern fantasy 50s dinner, with ‘mini me’s’ meeting for ice cream sundaes and burger buns. spin off from the adults in a retro office/hotel setting this is a mini adult take on play time.