LIGHT

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THE GIVING MOVEMENT

LIGHT CAMPAIGN

Creative Direction for The Giving Movement, working with various light sources, natural, directional, hard light and hard shadow to create a refresh for the visual content pages across the website. The idea to keep the branding cohesive throughout social media and the website to ensure that there was a solid brand identity that could be recognised as ‘The Giving Movement’. I wanted to ensure we had a strong, minimalist and natural element approach to the content we created, that no matter what the collection or the season the content oozed the soul of the brand and could be recognised for that outside of our elaborate launch and seasonal campaigns.