MINI ME

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THE GIVING MOVEMENT

MINI ME

Creative Direction for The Giving Movement, a second take of the ‘LIGHT’ shoot, working with kids and parents to diverse the content to include family ‘mini me’ culture.

Film lighting and shooting style to feel like a 90’s old school shoot, with lighting bleeds, blurred, out of focus images and VHR filming to highlight the V8 shell contrast suit sets.

This was also included as part fo the `light’ refresh for the visual content pages across the website. The idea to keep the branding cohesive throughout social media and the website to ensure that there was a solid brand identity that could be recognised as ‘The Giving Movement’. I wanted to ensure we had a strong, minimalist and natural element approach to the content we created, that no matter what the collection or the season the content oozed the soul of the brand and could be recognised for that outside of our elaborate launch and seasonal campaigns.